Keith: One day my supervisor went on vacation. The account group came and said, we had to show something to the client; so they told me to show my work to him. The client laughed so we had a sale. They assigned Chris Ford, ... Keith: But the talks between Paul Harper and Bill Bernbach went nowhere. Bill died in 1982. I met him a couple of times and we talked on the phone. There were some ideas that I could come to New York, or start up a new DDB office in Chicago. ...
Everyone said themselves and Doyle Dane Bernbach. Which was how Townsend found out which was actually the best agency in town'. The article goes on to talk about how Bill Bernbach essentially asked for enough time to understand the business ... (whether on a business trip, a vacation trip, or renting an extra car at home) to try Avis. 3. A serious attempt will be made to create advertising with ?ve times the effectiveness (see #2 above) of the competition's advertising. ...
In real estate this might mean being frank with others about a house with some real issues, like its small, only has two bedrooms or one bathroom. The roof hasn't been shingled in 25 years. It's so old there isn't central air and ...
